There are almost limitless options when it comes to marketing your business online, yet so many businesses get stuck in a rut of always doing things the same way. You pile all our budget into just one avenue of marketing, never exploring the other channels available to you, and never reaching your true potential.

In today’s Monkey Monday vlog, Matt and Chris are introducing the PESO model, which maps out the countless ways you can market yourself online. Some strategies work better for certain businesses, while other less-explored paths might do wonders for yours.