Business Casual
Business Casual
Matt Giovanisci
Designing A 404 Page for Backlinks in Real Time
33 minutes Posted May 24, 2024 at 2:00 pm.
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Show notes

Brainstorming a pool urine detector 404 page and April Fool's event, I share how to design an engaging sales page for a fake product. Inspired by the myth of a pool urine detector dye, I discuss creating a convincing product to deter pool pee-ers. The sales page includes a hero image, how it works, history of the myth, pop culture references, and statistics on the dangers of pool urine. I also explore the importance of design and storytelling in making the page both believable and entertaining.