Do Free Trials fuel the growth of a company or create users who don&apos;t want to purchase your product?  In today&apos;s episode I discuss the positive and negative impacts of free or discounted trial offers.  Key Highlights:<ul><li>Free Trials bring in new customers, free can be great! </li><li>You have to be able to track your users and segment them out to understand how they churn and engage with your service</li><li>Make sure you have mechanisms in place to combat fraudulent activity - bad actors like free trials </li><li>Do the right thing if you are running free trials - Engage with your customers, let them know you are going to charge them - be upfront so there are no surprises (or chargebacks)</li></ul><a href='https://www.paymentsforpayments.com'>Payments For Payments </a>

Crushing Involuntary Churn

The Monetization Matrix podcast with Kristian Hansen offers insights on payment and subscription strategies to monetize products and services through the lens of growth. It covers everything from payment optimization to internationalization, churn reduction, and aims to benefit businesses of all sizes. Hosted by an industry expert with over 15 years of Silicon Valley experience, this series aims to boost ROI and provide valuable growth insights.