Show notes
Echo Lake Elementary School second grader Haley Paciocco was one of four students in Virginia and California honored recently for submissions to a nationwide contest promoting healthy COVID-related habits. The students were participating in the "Kalo the Hero" contest, based on a character created by Kelly Lambert, a behavioral neuroscientist and University of Richmond psychology professor. The UR professor developed Kalo the Hero, a cartoon raccoon whose superpower is science, as an inspiration to promote COVID safety and encourage healthy behaviors in kids. “I got to thinking about how successful media campaigns can be used to modify behavior, and one...
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