This is a must listen for those in franchising. Matt Haller gives the State of The Union for Franchising, we double click on the upcoming IFA Convention, we discuss Matt's top tips for getting the most out convention and IFA membership, we discuss the subject of what responsible franchising means and how to measure it, and much more. IF YOU"RE ON THE FENCE ABOUT REGISTERING FOR CONVENTION, THAT MEANS YOU SHOULD!Register for convention here: https://www.franchise.org/conventionEmail me to get connected to IFA staff while there: [email protected]