In this new Modrn Business episode, Zack chats with the CEO of HOA Brands (otherwise known as the parent company of Hooters & Hoots, Sal Melilli. In this discussion, we highlight why “bleeding orange” ensures both customers and employees continue to fight for the brand during challenging times, how their impressive menu innovation has birthed a new brand and a viable fight against the chicken wing shortage and how they use technology to gain an edge over their competitors.