Goldfish Swim School is one of the fastest growing brands in franchising and has garnered multiple awards and accolades within the franchise community. That growth was temporarily interrupted with the onset of the coronavirus, which at one point forced a shut down of all locations. In this episode, Justin is joined by Shana Krisan, VP of Marketing at Goldfish, for a discussion about brand authenticity, how purpose translates in to performance, and the future of Goldfish in a post-COVID world.