Modern Wisdom
Modern Wisdom
Chris Williamson
11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053
1 hour 34 minutes Posted Jan 31, 2026 at 6:00 am.
) How Five Guys Manipulated the Market
) Is Price Relativity the Best Marketing Trick?
) The Illusion of Effort in Marketing Psychology
) Is AI About to Change the Market Forever?
) The Genius Behind Splitting the G
) How Liquid Death Built Killer Branding
) Why Reducing Frequency Increases Enjoyment
) Does Influencer Marketing Actually Work?
) KFC's Secret of Scarcity
) Positive vs Negative: Why Framing is Everything
) Hacking the Smart Consumer
) Why Taglines are So Effective
) Are Marketers Still Fighting the Semmelweis Reflex?
) Where to Find Richard
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Richard Shotton is a behavioural scientist, founder of Astroten and an author.
How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it?
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