On today’s episode of Modern Notion, we visit the salon in New York that originated Brazilian waxing. Jonice Padilha, one of the seven sisters behind Manhattan’s J Sisters salon, speaks to reporter Renee Gross about how the salon came up with the idea of taking it all off. From there, the trend took off—you’ll have to listen to find out why.

Music this hour:

• “Forgiven Not Forgotten” by Jahzzar, from the album Kuddelmuddel
• “What True Self? Feels Bogus, Let’s Watch Jason X” by Chris Zabriskie, from the album Reappear