Outdoor clothing and apparel business Haglöfs focus on sales in direct-to-consumer channels. Curious to learn what it takes to succeed and how the customer journey differs between B2C and B2B? 

In this episode, Bogdan Sarbu, Global Head of Direct To Consumer at Haglöfs, shares  the key success factors in D2C. Find out what determines whether you'll make it or break it. Plus, get expert advice to get your business started,