Welcome to the third episode of MODcast! We sit down with Senior Director of Marketing Technology at Akamai Technologies, Annalisa Church, on being a technology early adopter and the importance of messaging that resonates in the era of digital transformation.

4: Selling the Vision - Achieving Internal Alignment for Embracing MarTech

Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. With candid and often surprising conversations, MODcast gives insight into the unseen processes and decision making behind MODern success, whatever its definition.