Join Don and Cuyler as they trade takes on Instagram’s new word mark, then follow that thread into a much bigger story: what makes a rebrand feel modern without erasing the character people already love. They trace the redesign choices, brand strategy, and audience reactions behind Instagram’s update — and compare it with rebrands from Gap, Taco Bell, Ford, Coca-Cola, American Airlines, and the Big Ten. It’s a lively conversation about logo design, brand equity, and why some visual changes quietly become the new normal while others trigger an instant backlash.