As businesses across industries are increasingly required to use omnichannel communications and customer data to respond quicker to the changing needs of their markets, many companies are improving their existing tools and processes to meet the evolving business requirements. Whether it’s 50-year old email technology or 40-year old SMS texting – or newfangled chat apps – the use of communication channels are rapidly changing.

In this episode, I sit down with Justin Keller, VP of Marketing at Sigstr, to discuss the new challenges and pains involved in managing today’s marketing engagement tools, delving into some granular details such as transforming digital corporate boilerplates (like email signatures) into a marketing tool, and harnessing customer insights from communication/interaction data. I will also ask Justin to drop some knowledge and data on what he learned from the users of Sigstr’s cloud-based marketing solution. We’ll also cover new tech tools and communication practices, focusing on mobile communications between the company and its customers.

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