Mobile Heroes Uncensored
Mobile Heroes Uncensored
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CTV ad spending to outgrow social: chatting with Jonathan Yantz of M&C Saatchi Performance
32 minutes Posted Dec 27, 2022 at 10:20 am.
Jonathan Yantz, M&C Saatchi Performance 
Streaming TV and advertising
Targeting and CTV
Strategies for a fragmented market
Adapting ads for streaming media
CTV to mobile app ads
Least censored opinion about CTV advertising
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32:35
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Show notes
How big will streaming TV be for mobile user acquisition in 2023? In this Mobile Heroes Uncensored, we chat with M&C Saatchi Performance managing partner Jonathan Yantz. Our focus: will streaming TV, connected TV, smart TV be a great place to run ads in 2023?
CTV is one of the fastest growing ad markets. But it’s fragmented into multiple platforms and multiple services on each platform. How do you address it? How do you measure it? How do you design for it?
We chat about this and many more questions as hosts John Koetsier and Peggy Anne Salz dive into CTV with Jonathan Yantz.
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