Mobile Heroes Uncensored
Mobile Heroes Uncensored
Liftoff
Huuuge Games, huge automation, and hugely human advice from Misha Syrotiuk
28 minutes Posted Oct 25, 2022 at 6:44 pm.
Huuuge Games
Misha Syrotiuk
Innovation in mobile games
Structuring mobile growth teams
Challenge: manual operational work
Android is my favorite playground
Top tip for personal growth
AI art creation tools
Advice to my younger self
Least censored mobile marketing opinion
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28:30
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Show notes
It’s never been tougher to make it in user acquisition and growth, but Huuuge Games director of marketing creatives Misha Syrotiuk makes it work in two diverging ways: more automation, and more human connection.
In this Mobile Heroes Uncensored, we chat with Misha about the amount of automation needed to remove some of the drudgery and grunt work from creative creation and campaign optimization. But we also chat about the advice he’d give his younger self: investing in the human relationships that make business run and enable needed growth.
In addition, hosts Peggy Anne Salz and John Koetsier discuss how Misha feels about Android vs iOS, creative testing, AI-enabled art workflows, and the best career advice he can offer.
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