Does your creative drive targeting? Does your creative answer questions? Do you offer video ads like cinematic trailers for the CTR and gameplay videos for the retention?In this episode of Mobile Heroes Uncensored we chat with Activision’s senior manager of growth strategy Thanasi Chalkiadakis, who shares how he drives growth for one of the most iconic game franchises of all time, Call of Duty.With hosts John Koetsier and Peggy Anne Salz, we dive into: Mobile growth at Activision Working on Call of Duty Lifecycle marketing Creative strategy Targeting in an age of privacy Top tips for growing games in 2022Timestamps