Mobile Heroes Uncensored
Mobile Heroes Uncensored
Liftoff
Privacy that doesn’t suck: Privacy Sandbox on Android
45 minutes Posted Jun 14, 2022 at 3:47 pm.
Privacy Sandbox on Android
Best surprise about Privacy Sandbox
Multi-touch attribution?
Losing GAID
Topics API and targeting
How does this change ad networks?
How does this change marketing?
Campaign optimization
Top tips for marketers
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Show notes
Is it possible to have privacy that doesn’t suck for marketers? While SKAdNetwork and iOS 14.5 might not fit that billing, Privacy Sandbox on Android just might.
What does it include? What will change? What will get worse, and what will get better. In this episode of Mobile Heroes Uncensored, we interview three experts to get their insights:
Gadi Eliashiv, CEO of Singular
Sergio Serra, head of product at InMobi
Matt Ellinwood, director of product management at Liftoff
They tell us what Privacy Sandboxes’ most pleasant surprises are, what the biggest concerns about losing GAID are, and whether Topics API is robust enough for accurate targeting. All that and more …
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