Times Internet is a global behemoth with over 550 million users. Now the company is extending its reach globally from its home base in India.In this episode, we chat with Machine Zone alum Vivek Girotra, who is building a fintech app for the Indian diaspora: tens of millions who live in the U.S., in Europe, in Asia, and elsewhere around the world. He gets deep into psychographics and demographics as well as the nuts and bolts of mobile growth.We chat about: Growing fintech apps Understanding your users Filling the funnel Understanding when you have a winner Using content to grow Top 3 tips for fintech marketersTimestamps