In-app bidding, waterfall, privacy, ATT … maximizing in-app ad monetization has probably never been harder. In this episode of Mobile Heroes Uncensored we chat with GSN Games (Scopely) VP Brian Truman about boosting admon and scaling revenue without negatively impacting user experience.In this episode: ATT and ads: how to still get top dollar Waterfall to in-app bidding: why and how Biggest factors impacting ad monetization performance The massive problem with test culture that no-one’s talking about Understanding and segmenting users The biggest mistake apps make in monetization 3 top tips to maximizing ad-based mobile monetizationHosts John Koetsier and Peggy Anne Salz chat with Brian about how he got his start in mobile marketing (by knowing the right Excel shortcuts, of all things), ads that cause app crashes, and how hands-on experience makes a massive difference.Timestamps