Cats make cameos and guests bring the jokes as we hit holiday marketing hard. Unfortunately it's not Club Med kind of holidays, but end of year, new year's, Halloween, Christmas, Hanukkah, and those kinds of holidays.

What works? What fails? And how do you cut through the noise of so much advertising competition?

In this episode of Mobile Heroes Uncensored, we get serious. We get deep, and we chat with 3 experts:

- Caroline Schlünsen, Channel Lead App Marketing at ABOUT YOU

- Athina Sofou, Head of Digital Marketing at Pizza Fan
- Justin Campbell, Creative Business Development at Admiral Media

Not only do we dive into pitfalls and opportunities, we quantify the holiday marketing opportunity, talk about timing, the impact of the global supply crunch, and segmentation by audience and geo.

We also ask each guest 4 critical questions, just for fun:

1. Biggest marketing nightmare

2. Most annoying industry pet peeve
3. Most unexpected success
4. Person you respect most in the industry

Enjoy!