Mobile Heroes Uncensored
Mobile Heroes Uncensored
Liftoff
Roadtrip Germany: Delivery Hero, Flixbus, Soundcloud, & Yazio
58 minutes Posted Sep 7, 2021 at 3:32 pm.
Horrible awful no-good joke
App Store changes
Big Liftoff+Vungle news
Introducing our mobile heroes
Mobile growth superpowers & kryptonite
True Confessions
Mobile growth in Germany
What is Germany really good at in mobile?
German mobile blind spots
Localization and mobile in Germany
Feed me now
The future of mobile marketing in 2021
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Show notes
Mercedes, Oktoberfest, and mobile apps are what Germany is known for, right? Well, sort of. 
In this episode of Mobile Heroes Uncensored we chat with the top growth marketers at major German mobile first or mobile centric companies: Yazio, Soundcloud, Flixbus, and Delivery Hero. Our goal: drive great cars, drink great beer, and learn what makes apps successful in Germany. And, of course, what German mobile developers make better than anyone else. (We succeed in one of those ambitions.)
Co-hosts John Koetsier and Peggy Anne Salz chat with:
- Vincenzo Serricchio, Global Head of Mobile Marketing at food ordering app Delivery Hero
- Sergio Palau, Online Marketing Manager at mobility & travel app FlixBus
- Dora Trostanetsky, Director of Growth Marketing at music & audio company SoundCloud
- Carolin Rohte, Head of Performance Marketing at nutrition & health app YAZIO
We chat about marketing superpowers, marketing kryptonite, we get their true confessions about ultimate fails, and we learn about mobile marketing in Germany: what works, what fails, and what outsiders don't know.