In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the near-term future of mobile advertising.

How will the deprecation of the IDFA -- and of mobile advertising identifiers more generally -- change:

• the way teams are constructed;
• demand for various media sources;
• the degree to which programmatic media buying is viable;

...and other topics that will be relevant for mobile marketers over the next 18 months.