Alysia Kaempf has been in the health industry for over a decade. Her talents in health has catapulted her career in designing and creating her brand under the label HardBody Barbie. An MIT graduate with a degree in business, her love for wellness triggered her desire to develop the energy drink, HBE Energy as a healthier alternative to what’s currently available on the market. Brad sat down with Alysia to talk about her journey from fitness model to successful entrepreneur.