In her transmedia project, Designing Culture, Anne Balsamo investigates the way in which culture influences the process of technological innovation. Drawing on her experiences working as part of collaborative research-design teams that combine art/science/design/engineering, she will describe her new research on public interactives and the infrastructures of public intimacy. Anne Balsamo’s work focuses on the relationship between the culture and technology. This focus informs her practice as a scholar, researcher, new media designer and entrepreneur. She is currently a Professor of Interactive Media in the School of Cinematic Arts, and of Communication in the Annenberg School for Communication & Journalism. From 2004-2007, she served as the Director of the Institute for Multimedia Literacy.