MIT Comparative Media Studies/Writing
MIT Comparative Media Studies/Writing
Massachusetts Institute of Technology
Lee Hunt's New Best Practices 2007
1 hour 23 minutes Posted Sep 24, 2007 at 12:00 am.
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Media strategist and author of Fundamentals of Television Branding and Marketing Lee Hunt presents recent innovations in television branding and discusses some of the struggles being faced by networks in the era of convergence and transmedia.