A wave of multi-level marketing (MLM) firms are creating beacon offerings, putting Bluetooth beacons in the hands of business people completely unfamiliar with the technology. We find out what's happening, who is using the technology, the problems and the opportunities by talking to Victoria Gonzalez, a solopreneur who has been figuring out how to make beacons work for her small businesses.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Beacons & The Art of Apps for Venues

Proximity and location technologies are key to the Internet of Things (IoT) and are causing our digital and physical worlds to converge. Mr. Beacon is a series of interviews with the leaders of companies that are at the center of this revolution. Steve Statler wrote "Beacon Technologies", a survival guide for people that want to design solutions that use Bluetooth beacons to create experiences that combine location awareness with the power of cloud computing. Hosted on Acast. See acast.com/privacy for more information.