A masterclass / case study from Markus Wulff of the Absolut Company on how his team integrated the digital world with the physical (bottles of Malibu) using RFID to engage their customers.&nbsp;Recorded after his awesome presentation at the @Active Intelligent Packaging Industry Association conference in Amsterdam.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Bluetooth Smart Packaging – Kobi Bentkovski

Proximity and location technologies are key to the Internet of Things (IoT) and are causing our digital and physical worlds to converge. Mr. Beacon is a series of interviews with the leaders of companies that are at the center of this revolution. Steve Statler wrote "Beacon Technologies", a survival guide for people that want to design solutions that use Bluetooth beacons to create experiences that combine location awareness with the power of cloud computing. Hosted on Acast. See acast.com/privacy for more information.