Andrew Davis, COO of Airmarket, describes the work his company is doing to integrate Bluetooth beacons with the programmatic advertising networks that major advertising agencies use on behalf of brands.  He explains the jargon and we discuss the players in this space, as well as the future of the Beacosystem.  [Recorded: March 8. 2017]<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Beacons with UWB & HDMI - Estimote

Proximity and location technologies are key to the Internet of Things (IoT) and are causing our digital and physical worlds to converge. Mr. Beacon is a series of interviews with the leaders of companies that are at the center of this revolution. Steve Statler wrote "Beacon Technologies", a survival guide for people that want to design solutions that use Bluetooth beacons to create experiences that combine location awareness with the power of cloud computing. Hosted on Acast. See acast.com/privacy for more information.