Patrick Leddy CEO of Pulsate draws on his firm’s pioneering experience with Geofencing, reprising the chapter he wrote for our book.  He explains the major types of geofence, the pros and cons versus beacons, how geofencing works and what it can be used for.  We wrap up with thought provoking examples of how Geofencing can be used to enable customer engagement.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Geofencing 201

Proximity and location technologies are key to the Internet of Things (IoT) and are causing our digital and physical worlds to converge. Mr. Beacon is a series of interviews with the leaders of companies that are at the center of this revolution. Steve Statler wrote "Beacon Technologies", a survival guide for people that want to design solutions that use Bluetooth beacons to create experiences that combine location awareness with the power of cloud computing. Hosted on Acast. See acast.com/privacy for more information.