Episode 12 - inMarket’s CEO Todd DiPaola describes his company’s approach to bringing together their 44.5MM app users, thousands of stores and dozens of apps in a beacon enabled advertising network<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Beacons & Big Data Applied to Conferences and Smart Cities

Proximity and location technologies are key to the Internet of Things (IoT) and are causing our digital and physical worlds to converge. Mr. Beacon is a series of interviews with the leaders of companies that are at the center of this revolution. Steve Statler wrote "Beacon Technologies", a survival guide for people that want to design solutions that use Bluetooth beacons to create experiences that combine location awareness with the power of cloud computing. Hosted on Acast. See acast.com/privacy for more information.