Mission Critical with Lance Chung
Mission Critical with Lance Chung
GLORY Podcast Network
Best of Mission Critical: SSENSE's Rami Atallah on How to Influence Culture
36 minutes Posted Jan 12, 2026 at 11:52 pm.
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Rami Atallah is the CEO and co-founder of SSENSE, a technology platform that focuses on nurturing emerging talent while simultaneously championing today’s most powerful and established luxury brands.

What started as part of his computer engineering graduate thesis, Rami founded SSENSE alongside his brothers, Firas and Bassel, to address the needs of the new generation of consumers. They wanted to build a platform that was, in his words, "interesting, pushed boundaries, and leveraged the internet to reach a global customer base."

An immigrant from Syria, Rami’s journey is one that exemplifies the power of harnessing diverse perspectives and skill sets, and using your work as a springboard for talent in order to usher a new generation of leaders.

Recorded live at the SSENSE headquarters in Montreal, revisit our episode with Rami, where we talk about his immigrant and entrepreneurial journey, how he uses his engineering background to solve problems, and the future of luxury, commerce, and culture.