Parents and guardians are the most influential external voices in a student’s college search. Yet, many colleges still struggle to engage them effectively. In episode 60 of the Mission Admissions podcast, Jeremy Tiers sits down with Derek Faasse from Capital University to discuss how their admissions team has transformed its approach to parent-specific engagement. From tailored communications to reimagined events, Faasse shares strategies that have increased event attendance, improved family conversations, and strengthened enrollment outcomes.

Ep. 61: Improving College Websites In A Data-Driven Era

Welcome to Mission Admissions with Jeremy Tiers — a show that features candid conversations with industry leaders and difference makers that will help Higher Ed become better recruiters, communicators, and managers. Too many admissions counselors, leaders, and enrollment marketers limit themselves by only looking for professional and personal development in their particular space. In this podcast, you can expect helpful advice, tips, and strategies to improve things like customer service, communication, building relationships, marketing, and leadership from all kinds of industry leaders and difference makers in other spaces.