We'll take you on a journey into the creation of EcoSend, a second brand for GoSquared, a web analytics business, and learn the balance between operating multiple brands and keeping it all under one roof.

We'll also delve into the transformation of GoSquared, from a simple analytics tool to a multi-functional business. What's more? James will share the secret to their growth - the power of storytelling and inbound marketing. We'll discuss the pivotal role of sustainability in their journey, specifically their mission to reduce the carbon footprint of email marketing through the development of EcoSend.

But it's not just about the business and strategies. We'll explore the human element - the internal dynamics of a team, the importance of shared values and culture, and how to find the balance between quick ROI and creating meaningful content. So gear up for an insightful conversation filled with lessons on resilience, strategy, sustainability, and growth. Whether you're a budding entrepreneur or a seasoned businessperson, there's a wealth of knowledge to be gleaned from James's journey.

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