Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.Head over to Mintel’s&nbsp;<a href="https://www.linkedin.com/company/mintel/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;to let us know what you think, or visit&nbsp;<a href="http://mintel.com/" rel="noopener noreferrer" target="_blank">mintel.com</a>&nbsp;to become a member of our&nbsp;<a href="https://www.mintel.com/spotlight/" rel="noopener noreferrer" target="_blank">free</a>&nbsp;Spotlight community. Visit the Mintel store to explore our latest Marketing to Gen Z&nbsp;<a href="https://store.mintel.com/report/us-marketing-to-gen-z-market-report" rel="noopener noreferrer" target="_blank">research</a>, browse all our research on Gen Z&nbsp;<a href="https://store.mintel.com/search#stq=Gen%20Z&amp;stp=1" rel="noopener noreferrer" target="_blank">here</a>&nbsp;and buy a report today.&nbsp; Read our latest&nbsp;<a href="https://www.mintel.com/food-and-drink-market-news/3-ways-alcohol-brands-can-unlock-sales-of-sober-curious-gen-z/" rel="noopener noreferrer" target="_blank">blog</a>&nbsp;on Gen Z to find out more. Host:Andrew McDougall, Director, Mintel Beauty &amp; Personal Care. Guests:Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.Jonny Forsyth, Director, Mintel Food &amp; Drink.

Brand Britain: Why a country's brand image matters

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.