In this episode, Mintel beauty experts discuss how COVID-19 accelerated the trends they predicted for 2030 such as 'The Panorama of Humanity,' the push and pull between science and nature, and 'Identity Traders,' toggling between connection and disconnection as consumers seek out their tribe with brands serving as the facilitator. They also discuss the importance of trust and transparency and how brands need to reconnect with consumers to rebuild brand loyalty. Host: Andrew McDougall (Associate Director, Global Beauty and Personal Care). Guests : Sarah Jindal (Associate Director, Global Beauty and Personal Care),Sharon Kwek (Associate Director, Beauty and Personal Care), Vivienne Rudd (Director of Innovation and Insight).