The pod discuss the clubs hometown city culture vacuum, the popularity marketing potential of new players and how The Professor is showing us the Reggiolesi light.

From Bogota to Bramley Moore, the future of Everton as the Merseyside Billionaires make strides to rebel against stagnation and survive culturally on the world stage and in the city.

Is Anthony Gordon the future of the club? Do we utilise the social consciousness of our Brazilian Pigeon.

Have Everton made a statement with their local branding and allowing the second club in the city to over capitalise their identity in an era of "clubs v fans"?