The most successful businesses have a high degree of customer-centricity. Think Amazon or Google—they're absolutely relentless about the customer experience.

And in the consulting world, the most successful advisors are the ones who have a high customer-centricity and low self-orientation.

Not sure what this all means? In this episode, I break down how to put your client at the epicentre of your business, how to reduce your self-orientation, and the trade-offs needed to do all of this well.