Super-consumers are the 10% of your customers who account for upwards of 50% of your profit.

All industries have them. All of us are super-consumers of at least something. It's true. And for very logical reasons.

In this episode, I break down the concept as coined by Eddie Yoon in his book, Superconsumers—and why it matters to your both business and the clients you serve at a strategic level.

Give it a listen and let me know what you think.

—kevin