Have you ever considered sponsoring a conference?

It never dawned on me to do it before, but I recently did.

In this episode, I talk about why I recently sponsored a conference for $1k in exchange for a logo on the conference website and a 30-second podcast ad. 

Sound crazy? Maybe. 

While this isn't something I normally do, I explain why this was on-strategy for me this time and why I wouldn't stand at a booth, for example.

—k