> Click here to join the conversation on this episode in the Mindshare community.

Here's a great topic for today's podcast episode from Mark Evans in the Submit a Question channel:

I just signed a new client and have an interesting problem. It only has one customer, which has been been a customer for 13 years. Any thoughts on how to get insight into the software's value, etc. with such a small sample size?

In this episode, I cover ideas for figuring out the value proposition of the business based on why the customer buys, and ways to find more people who share a similar need or problem.

Tune in and let me know what you think below!

k