Most runners start for personal reasons — fitness, freedom, challenge, or escape. But there’s a deeper, more powerful layer available to every runner: service.In this episode, Rob explores how your running can serve others — from the people closest to you, to your broader community, to causes that matter deeply. When you shift your focus from what running gives you to what it gives through you, everything changes: your motivation, your resilience, your sense of purpose.Rob shares stories from elite and everyday runners, practical ways to reframe your training, and reflections on meaning, gratitude, and connection. You’ll walk away seeing your running as more than a sport — it becomes a form of contribution.You’ll learn:How purpose and service transform your motivation and mindsetWhy chasing happiness is less fulfilling than pursuing meaningHow to “own your gift” and express it through your runningStories of runners using their miles to create changePractical ways to dedicate runs, serve others, and run with gratitudeThe sacred shift from self to others — and how it changes everythingCheck out: https://www.robmasonruns.com.au/