Season 1 episode 3 on #MindfulMinutes, we are going to discuss the psychology of persuasion. In B2B marketing and sales, can persuasion techniques be used to better our conversion rates and customer satisfaction? Persuasion - is a term that has been used extensively as a control mechanism - internally and externally. Everything in demand generation or even marketing overall aims at persuading the market, the customer or anyone to take some action. Is there a way we can enhance it? Yes we can. And one of the answers is Emotional Intelligence.Listen to this podcast for more insights.