More than 12 million people reach out to Buffer every month through your content and brand awareness campaigns. They have about 100 thousand new users acquired each month. Don't you want to know what happens behind the scenes?

Kevan is the VP of marketing at Buffer. He started out as a content writer and has worn many hats since: product marketer, performance marketer, copywriter, and manager. Kevan is well known for his transparent and thought inspiring articles on social media marketing, content marketing and managing teams.

In today’s episode we are going to make Kevan reverse engineer his strategies around marketing and decode content and social media marketing, the Buffer way.

Listener notes -

1.31 -- What does a VP of marketing do at Buffer? A glimpse into Kevan’s everyday tasks.

4.38 -- Mitigating social campaign risks and instant crisis in a remote team
6.00 -- Brand awareness and content marketing strategy at Buffer
7.40 -- Ideal content marketing goals
10.25 -- Step-by-step walk through of the process of creating and promoting content
14.30 -- Updating and revising existing and non-performing content
16.30 -- Marketing for customers
20.28 - Future of content marketing
23.00 -- Is social media failing us?
26.00 - Hiring for a successful marketing team