If you’re a marketer, you probably spend a huge amount of your time slaying your acquisition strategy. The usual story goes something like this: You go behind a myriad of channels, spend heaps of dollars, craft the perfect message and call-to-action and wait for your potential buyers to land on your website. Several optimizations, personalizations, and conversations later, the visitor converts into a user. Phew! Happy ending? No. In a span of one week, around 86% of converted leads drop off and never come back (12.18 of this episode). Two words that can prevent this leakage from happening – Great Onboarding.

Let’s look at some non-vanity metrics that can translate your acquisition costs into ROI – Activation, Retention, Revenue, and Referral. They are all by-products of one single thing – Onboarding. Limited to tooltips, siloed help centers, and transaction mailers, onboarding today has been tossed between customer success, product management, and product marketing. And most often, that one crucial metric that can have the biggest impact of onboarding goes unmeasured and unoptimized.

Close the gaps in onboarding by tuning into this action-packed episode. We chat with Ty on:

1. How GTM strategies today have transformed from an enterprise-based to consumer-based approach
2. Onboarding in a world of self-service and freemium experience
3. The ideal owner of onboarding: Whose court is the ball in, really?
4. The metric that has the most impact on MRR and why it’s not acquisition or retention
5. The nuance between user onboarding and activation
6. The analogy between onboarding and dating
7. How Canva gets onboarding right
8. The written word and why it’s the most important quality for marketers