The word “niche” might be tricky to pronounce, but its significance is clear! Starting broad can be challenging, while niching down can set you apart and make you an authority in your field. In today’s episode, we dive deep into the power of niching down in your business. We explore why having a unique perspective and understanding your client's specific needs can set you apart in a crowded market. From knowing your service to pinpointing your target industry and pricing it right, we cover al...