<p><span>In this episode, Dr. Peter Wishney discusses how high achievers, especially doctors, can shift their mindset from practitioner to CEO. Topics include systems, numbers, leadership, and scaling a practice without burnout.</span></p>

060 - Be the Brand: The Identity Shift Entrepreneurs Avoid

The Million Dollar Standard is a podcast for founders who know that revenue doesn’t scale without leadership, clarity, and systems that can actually hold it.Hosted by Jodi Sodini, this show goes beyond tactics and trends to unpack what it really takes to build a high-performing, sustainable business in today’s market. We talk marketing strategy, paid traffic, scalable systems, decision-making, identity, and the standards required to operate at the next level.You won’t find hype, shortcuts, or surface-level advice here.Instead, expect real conversations, strategic breakdowns, and honest insights for entrepreneurs who are done playing small and ready to build with intention.If you’re serious about growth, long-term revenue, and becoming the kind of leader your business demands, this is your standard.