How can you maintain a thriving business? Sometimes, you can’t just stick to what you’ve been doing when it’s not working anymore. You have to recognize that it needs fundamental changes. For more than 20 years, Rocky Buckley has been helping publishing companies in creating and selling products through books, courses, training by working with authors and experts. After that, he realized that he could do more by creating The Power Persona Project, which aims to reinvent organizations' brands, strategies, and business models to achieve better results. Tune in to learn how he created the new business where he's the public figure for the first time.

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