Show notes
A conversation with Anna Darian, Storytelling Coach and Community Builder and Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%!. Tom offers small business owners a new formula for success and a scalable plan to optimize their business development activities.
We discuss:
- Storytelling as a way of connecting with others
- Storytelling in the context of branding and marketing
- Storytelling for leaders to engage others
- The conundrum of selling and marketing
- FOMO: Fear of Marketing Omission and how FOMO constrains the impact of small business marketing
- 1 + 1 = Everything: how using email and a single channel combine to create super effective marketing
- Marketing success by aligning marketing efforts with buying cycle
- The premium value of using niche marketing
- Content Business Development to open doors and engage prospects without selling
Readings and Resources:
- Anna Darian website: https://annadarian.com/about
- Do Less, Sell More: How Entrepreneurs Are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs and Losing Their $#@%!
- Tom-Nixon-Books: https://www.creativemillco.com/tom-nixon-books
- Essentialism: The Disciplined Pursuit of Less by Greg McKeown on Amazon:\
- Brian Clark: Unemployable: https://unemployable.com/podcast/7-figure-small/
- Fix Newsletter (audio)- https://www.creativemillco.com/the-fix-subscription
Theme Music:
Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US
