For all startups, finding product-market fit is far from the end of the journey. In fact, product-market fit is when things only start to get interesting. But after achieving product-market fit, there are several key changes that all startups must make to get to the next stage of development. If those changes are made effectively, a startup can go from product-market fit to product-market dominance.

On this week’s episode of the Midstage Startup Momentum Podcast, startup coach Roland Siebelink reviews all of the necessary changes following product-market fit. Being proactive in making these changes once you’re sure you’ve found product-market fit is what will make your startup attractive to investors and put you on the road to finding product-market dominance.

• Redefine your challenge to mastering distribution.
• Conquer your market by being able to capture latent demand.
• Design your product in a way that has automatic, no-brainer upgrades.
• Ensure healthy margins but don’t yet optimize for profitability.
• Use marketing effectively to drive down the sales payback time.