No matter the business or the industry, there will always be changes afoot upon reaching product-market fit. Any startup must be proactive in making these changes after achieving product-market fit. It’s these changes that will hopefully take a startup from product-market fit to product-market dominance. But what are the changes that will take a startup from initial success to being a dominant player in the market?

On this week’s episode of the Midstage Startup Momentum Podcast, Midstage Institute co-founder Roland Siebelink talks about all of the ways that tech startups have to change after they’ve reached product-market fit. He explains the potential pitfalls after finding product-market fit and how startups can quickly move to achieve product-market dominance.

• How does a startup know with certainty that it has reached product-market fit?
• The difference between having a solution and addressing customer pains.
• The biggest potential downfall startups experience after achieving product-market fit.
• Why distribution is the most important factor in getting to product-market dominance.
• The best ways to stay one step ahead of your competitors and become the gorilla of a market.
• Why it’s important for your go-to-market team to become bigger than your product and engineering team after reaching product-market fit.